The Mistakes We Make When Giving To Charity.
Although we are into the season of giving, our generosity often traverses a traditional or customary path, and we do not often think much about the psychology or philosophy of our giving – much less our motivation towards giving openhandedly; unless, it begins to bite into our budget. Shlomo Benartzi, Professor of Behavioral Science at UCLA, and Christopher Olivola, Professor of Marketing at Carnegie Mellon, walk us through three aspects of giving from behavioural research over the years. Interesting!
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