Amaranthus is also called as Amaranth, Tampala, Tassel Flower, Flaming Fountain, Fountain Plant, Joseph’s Coat, Love-lies-bleeding, Molten Flower, Prince’s Feather and Summer Poinsettia. It is a showy and exotic plant, ideal for beds and borders. The long, rope-like flowers cascade to the ground from tall, erect branching stems in tassels of the darkest red or green. Amaranthus is a broad genus of about 60 species of short-lived herbs that breed mostly in the temperate and tropical regions. Many Amaranthus species are cultivated as leaf vegetables, cereals, or ornamental plants. It primarily serves as an annual ornamental, and its leaves and seeds are edible with nutritional properties. Amaranthus flowers are typically very small and usually prickly with bristly perianth and bracts. The Aztecs used Amaranthus flowers in several of their ceremonies, making images of their gods (especially Huitzilopochtli) with Amaranth mixed with honey, in addition to its therapeutic and nutritional values. Amaranthus was one of the staple foodstuffs of the Incas and is known as the kiwicha in the Andes today. To this day, Amaranth grains are toasted much like popcorn and mixed with honey or molasses to make a treat called alegra, literally joy in Mexican Spanish. The foliage of all varieties of Amaranthus is edible, highly nutritious and is described as tasting like spinach. Amaranthus is used as edible greens, herbs, and grains in Africa, China, Greece, India, Nepal, Pakistan, and Tibet. Credits: The Flower Expert, Wikipedia.

NOTE: I have posted photographs (mostly horticultural) that I had taken over the last 5-odd years here: