Rudbeckia is a plant genus in the sunflower family, commonly called coneflowers and black-eyed-susans; all are native to North America and many species are cultivated in gardens for their showy yellow or gold flower heads. The name was given by Carolus Linnaeus in honour of his teacher at Uppsala University, Professor Olof Rudbeck the Younger (1660-1740), and his father Professor Olof Rudbeck the Elder (1630-1702), both of whom were botanists. The species are herbaceous, mostly perennial plants (some annual or biennial) growing to 0.5–3 m tall, with simple or branched stems. The leaves are spirally arranged, entire to deeply lobed, 5–25 cm long. The flowers are produced in daisy-like inflorescences, with yellow or orange florets arranged in a prominent, cone-shaped head; “cone-shaped” because the ray florets tend to point out and down (are decumbent) as the flower head opens. Credit: Wikipedia.