WIN/Gallup International Association’s End of Year Survey

WIN/Gallup International Association’s End of Year Survey.

WIN/Gallup International Association’s End of Year survey is a global study that collects the public’s view on the challenges that the world faces today. Ongoing since 1977, WIN/Gallup International has always considered that giving a Voice to the People is one of the responsibilities of market researchers and at the core of the founding philosophy of the Association. WIN/Gallup International has published its 40th End of Year Survey exploring the outlook, expectations, views and beliefs in 2016 of 68,759 people from 69 countries across the globe. The Headlines are the following:

  • 68% of the world said that they feel happy about their lives, an increase from 66% last year; 22% are neither happy nor unhappy, and 9% feel unhappy about their lives.
  • Net happiness (happy minus unhappy) globally is +59%; an increase from +56% last year.
  • Fiji and China are the happiest countries of the world (+89% and +80% net happiness respectively), followed by Philippines, Vietnam, Panama, Indonesia and Paraguay while Iraq is the least happy for the third year in a row (less than +1% net happiness).
  • 42% of the world is optimistic about the economic outlook for 2017; 22% are pessimistic and 31% believe the economy will remain the same. Net economic optimism is at +20%.
  • The most optimistic countries about economic prosperity in 2017 are Ghana (+68% net optimistic) and Bangladesh (+67% net optimistic). In contrast, South Korea, Hong Kong and Greece are the most pessimistic (-62%, -56% and -53% respectively).

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