How To Protect Your Internet Data Now It Is Up For Sale

How To Protect Your Internet Data Now It Is Up For Sale.

The previous Congress voted to keep a set of internet privacy protections approved in October from taking effect later this year. But the present Congress handed President Donald Trump legislation on 28 March that would wipe away landmark privacy protections for internet users. The legislation makes it easier for internet providers to collect and sell information such as your web browsing history and app usage. The earlier rules would have banned internet providers from collecting, storing, sharing and selling certain types of personal information – such as browsing histories, app usage data, location information and more – without your consent. Normally, internet service providers (ISPs) have privacy policies that cover this type of information. So, if they share or sell an individual’s personal information in violation of its own privacy policy, a state attorney general could take the company to court. However, the loophole would be if the ISPs relax their privacy policies or if the FCC chooses not to take action, the ISPs could conceivably share detailed information about a person’s web usage that could be used to discover his or her identity. What generally happens in this industry is that a marketer will ask a company such as Facebook to advertise with a certain demographic – say, men between the ages of 25 and 45. The two companies will settle on a deal, and the marketer’s ads will be displayed on Facebook to that group, but the marketing company will never see specific information about those people, which will continue to be held by the ISPs. Credit: Brian Fung.

Read Articles Here: