According To Google, Everybody Lies.
Google Search is a web search engine developed by Google and is the most used search engine on the World Wide Web, handling more than three billion searches each day. As of February 2016, it is the most used search engine in the US with 64% market share. The order of search on Google’s search-results pages is based, in part, on a priority rank called a “PageRank.” It provides many different options for customised search, using Boolean operators such as exclusion, alternatives, and wildcards. The main purpose of Google Search is to hunt for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed by Larry Page and Sergey Brin in 1997. Further, it provides several features beyond searching for words. These include synonyms, weather forecasts, time zones, stock quotes, maps, earthquake data, movie showtimes, airports, home listings, and sports scores. There are special features for numbers, dates, and some specific forms, including ranges, prices, temperatures, money and measurement unit conversions, calculations, package tracking, patents, area codes, and language translation. In June 2011 Google introduced “Google Voice Search” to search for spoken, rather than typed, words. In May 2012, the company introduced a Knowledge Graph semantic search feature in the U.S. Analysis of the frequency of search terms may indicate economic, social and health trends. Data about the frequency of use of search terms on Google can be openly inquired via Google Trends and have been shown to correlate with flu outbreaks and unemployment levels, and provide the information faster than traditional reporting methods and surveys. As of mid-2016, Google’s search engine has begun to rely on these deep neural networks. In October 2016, Gary Illyes, a webmaster trends analyst with Google, announced that the search engine will be making a new, primary web index dedicated for mobile, with a secondary, less up-to-date index for desktop use. The change is a response from the continued growth in mobile, and a push for web developers to adopt a mobile-friendly version of their websites. This article clues us in on the big data analysis that resulted from anonymous Google searches. Interesting! Credit: Wikipedia.
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