This Company Has a Profile on Every American.
With the advent of big data, this is not surprising. Our digital world holds important information on individuals and organisations that would benefit commerce and any other party that is interested in how the data can be interpreted. This interesting article draws us into the world of Interactive Data Intelligence (IDI), one of numerous organizations that had caught on to the value of information culled from available data banks that are for sale. What they are able to surmise from their databases is intriguing.
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