What Maslow Hierarchy Would Not Tell You About Motivation
At some point in their careers, most leaders have either consciously — or, more likely, unwittingly — based (or justified) their approach to motivation on Maslow’s Hierarchy of Needs: the idea that people are motivated by satisfying lower-level needs such as food, water, shelter, and security, before they can move on to being motivated by higher-level needs such as self-actualization. Despite the popularity of Maslow’s Hierarchy, there is not much recent data to support it. Susan Fowler, a Senior Consulting Partner with the Ken Blanchard Companies, comments what has been identified so far as the critical factors in human motivational theory.
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